About GPS Associates

Our psychologists pay a flat monthly fee for access to core services, with additional opt-in supports available à la carte. Through this model, they benefit from GPS’s strong, long-established reputation, referral base, and premium infrastructure—allowing them to begin seeing clients quickly, avoid being overwhelmed by marketing and administrative demands, and access a supportive professional community. GPS makes practice ownership more efficient and less isolating, without sacrificing autonomy or professional identity.

While many psychologists' value independence, the operational demands of running a practice can be substantial. A sustainable private practice requires consistent referrals of well-matched clients, a secure and high-quality online presence integrated with a referral system, and often administrative or psychometrist support. Building and maintaining this infrastructure requires significant time, expertise, and financial investment.

Beyond this, employing staff introduces additional responsibilities, including developing policies and systems for hiring, onboarding, training, and daily operations—while ensuring compliance with health and safety regulations, employment law, and professional standards. Practices often rely on an office manager to coordinate relationships with a wide range of service providers and consultants, including human resources, privacy and information security experts, legal counsel (e.g., employment and trademark law), insurance providers, web developers, accountants, landlords, and maintenance services. Managing these relationships—and adapting to changes in the market or profession—requires ongoing attention and effort.

Many psychologists are also uncertain about how to structure a business for long-term sustainability. Questions around pricing, policies, procedures, branding, and search engine optimization (SEO) can be complex and time-consuming to navigate independently.

At the same time, many psychologists have broader professional goals—such as teaching, public speaking, developing niche programs, creating content, running groups, or pursuing passion projects—but find that the demands of practice operations leave little bandwidth. They benefit from infrastructure that reduces both time burden and cognitive load. In addition, building trust in the marketplace from scratch can be slow; association with a respected brand and a strong professional presence can accelerate that process.

Psychologists are highly trained clinically, but not typically in entrepreneurship. Many feel hesitant about making business decisions, promoting their services, or investing in growth. Being part of a supportive professional community can make a meaningful difference.

At GPS, we foster that community through peer consultation groups, opportunities for clinical supervision and professional consultation, continuing education events, practice networks, and social connection. Psychologists often seek a middle ground: autonomy over their own practice, combined with access to optional support when needed. A larger group model allows for shared investment in high-quality infrastructure and premium services that would be difficult to sustain independently.

GPS is proud of the community of doctoral-level psychologists we have built. If you are interested in learning more about how private practices in psychology differ from one another, or how our practice stacks up, please join our upcoming talks.